Jul 13, 2023
Design psychology behind Tinder's blurred profiles
Psychology
Himanshu
Jul 13, 2023
Design psychology behind Tinder's blurred profiles
Psychology
Himanshu
Jul 13, 2023
Design psychology behind Tinder's blurred profiles
Psychology
Himanshu
Jul 13, 2023
Design psychology behind Tinder's blurred profiles
Psychology
Himanshu
"This is how the psychology behind Tinder's blurred profiles: How cognitive principles and UX design drive user engagement and revenue"
The blurred profile feature on Tinder is a clever use of the Zeigarnik effect, a psychological principle that suggests that people are more likely to remember and be motivated by incomplete tasks or information. When users see a blurred profile, it creates a sense of curiosity and anticipation in their minds, driving them to want to complete the task of seeing who has liked their profile.
From a UX perspective, the blurred profile feature also serves as a visual cue to encourage users to upgrade to premium features in order to access exclusive content or information. This is a form of gamification, where users are motivated to pay for features in order to gain access to additional benefits.
"This is how the psychology behind Tinder's blurred profiles: How cognitive principles and UX design drive user engagement and revenue"
The blurred profile feature on Tinder is a clever use of the Zeigarnik effect, a psychological principle that suggests that people are more likely to remember and be motivated by incomplete tasks or information. When users see a blurred profile, it creates a sense of curiosity and anticipation in their minds, driving them to want to complete the task of seeing who has liked their profile.
From a UX perspective, the blurred profile feature also serves as a visual cue to encourage users to upgrade to premium features in order to access exclusive content or information. This is a form of gamification, where users are motivated to pay for features in order to gain access to additional benefits.
"This is how the psychology behind Tinder's blurred profiles: How cognitive principles and UX design drive user engagement and revenue"
The blurred profile feature on Tinder is a clever use of the Zeigarnik effect, a psychological principle that suggests that people are more likely to remember and be motivated by incomplete tasks or information. When users see a blurred profile, it creates a sense of curiosity and anticipation in their minds, driving them to want to complete the task of seeing who has liked their profile.
From a UX perspective, the blurred profile feature also serves as a visual cue to encourage users to upgrade to premium features in order to access exclusive content or information. This is a form of gamification, where users are motivated to pay for features in order to gain access to additional benefits.
"This is how the psychology behind Tinder's blurred profiles: How cognitive principles and UX design drive user engagement and revenue"
The blurred profile feature on Tinder is a clever use of the Zeigarnik effect, a psychological principle that suggests that people are more likely to remember and be motivated by incomplete tasks or information. When users see a blurred profile, it creates a sense of curiosity and anticipation in their minds, driving them to want to complete the task of seeing who has liked their profile.
From a UX perspective, the blurred profile feature also serves as a visual cue to encourage users to upgrade to premium features in order to access exclusive content or information. This is a form of gamification, where users are motivated to pay for features in order to gain access to additional benefits.
Improve your App in 7 days with a UX Audit
Cut the fluff and achieve outcomes that make your business move faster and offer a better user experience for your users with our Audits. Get real results that matter.
